OPTIMAL DIGITAL MARKETING

Tools

Adobe Illustrator, Adobe Lightroom, Adobe Photoshop, Divi for WordPress, ScreenFlow, WordPress

WEBSITE REDESIGN

WEBSITE REDESIGN

I assisted in the creative direction of Optimal’s website redesign in 2021. This included vetting prospective contractors for web design, providing creative feedback for the design contractor, and creating a handful of visual assets. I was the website administrator after the new site was published, updating the site’s content and working with web developers in-house along with contractors to improve the functionality.

Testimonials

  • “In the time that I have known & worked with Noah, I have developed enduring respect for both his work ethic & problem-solving abilities. I can confidently say that Noah has my highest recommendation.”

    Brandon W., Owner & CEO

  • “Whether it’s organic social media management, content creation, video editing, or graphic design, Noah’s work doesn't disappoint.”

    Siobhan T., Resource Manager

  • “Noah is someone who is able to focus on the task at hand & hit deadlines requested of him. He is always eager to learn new skills & put in the work to grow in those skills.”

    John M., Director of Operations

Value Icons -

Value Icons -

During my tenure at Optimal, I created multiple semi-abstract icons to help convey different values related to the company’s culture (such as ownership and continuous improvement). Originally starting as thumbnail sketches in a notebook, then turned into geometric vector shapes in Illustrator, these designs were modified and reworked to the point that they all felt cohesive enough as a group while also standing on their own individually.

A landing page for "Mind Shift" featuring the ebook on a tablet, and sample images of the ebook on a stark white background.

MIND SHIFT

MIND SHIFT

One of my first big projects at Optimal was creating an ebook and landing page for Mind Shift, a seminar put on by Optimal’s CEO. The event and ebook were focused around using behavioral psychology as a tactic in digital marketing. All materials were meant to evoke a sleek, minimalist tone that also felt personable.

  • A bold vector illustration of the outline of a head intersecting with a circle with gray and black lines in-between the two shapes.

    Mind Shift

  • A case study with a white bar graph with black text and black and red lines.

    Case Study

  • A social media post for Optimal Digital Marketing with white sans serif typography against a black background.

    Free Audit

  • A black and white phone against a gray background with a black lock on the white screen.

    Optimal Blog Illustration

  • Looking For Growth Marketers

  • iOS 14 & Facebook

In July 2020, I joined Optimal Digital Marketing as their Brand Marketer. As my role evolved to Content Specialist, I kept up Optimal’s brand with a greater focus on client work. I contributed to the company and their clients through graphic design, web design, print design, ad design, photography, social media content creation, video editing, and creative direction. I also wrote content for the Optimal Blog, managed the Optimal social media accounts, and administered the company's website.

Media courtesy of Optimal Digital Marketing.

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