However, our goal was to also present options more than once (particularly ordering through Square and having access to the menu, which is one of the most popular webpages in terms of traffic). This was done by truly optimizing the homepage to include buttons as well as bring the Wildfire Coffeehouse experience to life by adding a "See What Our Customers Are Saying" section. Apart from its primary purpose of conveying social proof to prospects, this section functions nicely as a buffer between both larger sections of copy.